I came across a media campaign for social change here in London today as I was watching TV in my flat that was broadcast in order to gain support for struggling countries seeking clean drinking water. The organization is called WaterAid and their mission statement is: “WaterAid and its partners use practical solutions to provide safe water, effective sanitation and hygiene education to the world’s poorest people. We also seek to influence policy at national and international levels.” In my own words their objective is to receive donations in order to fund the work they are instituting in these desolate countries in order to provide drinkable water for villages to survive on. The original commercial I saw on television was a media ad similar to that of save the Children where they depict real images of suffering individuals in impoverished countries. As I went on to research the fundraising organization, I came across the video media work they have produced. I was interested by their organization because the ads they have created are unique and powerful. Below is one of my favorite commercials they have produced:
Especially living in the bustling metropolitan city of London, life is fast paced and technology, information and improvements grow here each day. This ad takes the common city goer who partakes in these every day activities: walking to work, showering, drinking fresh water or doing laundry; and makes the situation real by depicting how these normal every day tasks can be drastically different. It puts us in the shoes of the people who have every day struggles we cannot even begin to imagine having to incorporate into our lives. I thought the message was powerful, relatable, and concise and grabs the attention of the common viewer. The target audience is meant for a wide range of individuals but mainly ages 25 and up as it specifically depicts people in the work place. By logging onto their website anyone has the ability to easy become part of their effort and learn all the facets of their charity.
The link is as follows: http://www.wateraid.org/uk/default.asp
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